Make food colors pop.

YEAR
2021
MY ROLE
Writer, editor, tester, sample asset creator, in-app coder
COMPANY/TEAM
Adobe Brand Studio
CATEGORIES
Premiere Pro, Tutorial
GOAL
Show an attractive way of exploring color adjustment tools inside Premiere Pro

Enjoying the tools as much as the Fung Bros. enjoy their food.

I worked with the Adobe Brand Studio’s video segment content team to realize three engaging tutorials that enticed people who aspire to be social video creators to have fun while exploring the latest features in Adobe Premiere Pro.

The Fung Bros. (Andrew and David) are YouTubers and entertainers whose passion is food, especially Asian cuisines. With their signature up-beat style and in-your-face attitude, they recorded themselves talking to camera about how they adjust color, add professional-looking titles and captions, and polish audio in their popular food videos.

Based on those recordings, we created a campaign enticing users to explore the Lumetri Color tools, Adobe Stock motion graphics templates, and Essential Sound feature. Their content became the source for our landing page and three supporting tutorial pages on the Adobe Discover website, which I authored.

Getting folks in the app.

To help users get into Premiere Pro and do that exploring, we leveraged the work of another team at Adobe that builds in-app tutorials to create our own interactive, in-app learning. Besides writing the copy, I coded and tested the learning modules that launched in the app as part of the campaign.

Check out the live page or screen shot below, or explore the tutorials inside Premiere Pro.