YEARS
2007–2012
MY ROLE
Editor
COMPANY/TEAM
Adobe Developer Connection
CATEGORIES
Flash Platform, Video
GOAL
Provide comprehensive technical content for developers of websites and mobile apps

By developers for developers.

As part of the Adobe Developer Connection team, I edited technical content submitted by community experts and in-house coders for an audience that built websites and mobile apps with Adobe technologies using a combination of ActionScript, ColdFusion, Dreamweaver, Fireworks, Flash, Flex, etc.

Topics included coding in AS3, developing interactivity in Flash web apps, best practices for publishing content to the Flash Player runtime, serving video via Flash Player vs. HTML5, encoding video with Media Encoder, Flash security, Flash SEO, and designing web graphics in Fireworks. This work was the evolutionary next step for the Macromedia Developer Center after Adobe acquired that company in 2005.

Besides working primarily as an editor and helping establish submission guidelines and the editorial style guide, I also was responsible for gathering visual assets to accompany articles, routing edits by internal tech reviewers (in-house product developers or product managers), and producing web-ready content using Dreamweaver templates. I regularly pushed staged pages live and QA’d content launches.

A voice for developers.

My team supported developer relations, product marketing, and product management teams by producing or hosting videos featuring partner testimonials, product releases, and product how-tos. Working with production company Lekker Media — and taking advantage of photogenic locations throughout the San Francisco office, including a dedicated green-screen recording space — I often helped ensure presenters were on-message and consolidated feedback from stakeholders.

Sometimes I assembled, edited, and delivered video projects to accommodate special requests. For example, to promote the range of attendees’ experiences at Flex Camp in 2007, I conducted on-the-spot interviews during the event at the company’s San Francisco headquarters, supervised the production crew from Videology Productions, and edited their footage into the completed video.

The Adobe Developer Connection is no longer maintained. The screen shot below shows a representative example of a landing page that I worked on.